I stumbled across an interesting account on how we visually view material online. According to eye tracking studies by Nielsen Norman Group’s we tend to read online with an “F” or “E” pattern. This information is from 2006, and perhaps with newer web page designs and technology such as the iPAD we might want to reassess the reading “hot” spots, but I found it helpful and fascinating non the less.
Do you scroll below the fold? It seems that some authorities have made minor concession to the earlier message about the below the fold being the unread portion. Articles that are longer are read below the fold if they are interesting and informative. So, are you reading your online content in an F or E pattern? Have you changed your viewing style since becoming an owner of an iPAD?
Take some time to become conscious on how you read online. I believe we will soon have classes on How to be A Better Online Reader as well as How to Write for the Online Reader.